Tuesday, March 1, 2011

What You Got With The Giant Size Spic and Span

I came across this great tray the other day and was surprised to find this label on the back. I hadn't thought of Spic and Span since I was a kid. I remember boxes like these around the house, but honestly, I didn't even know the product was still in
existence. (Those of you who've seen my house may not be surprised by this.)
from JSF0864 on flickr
Anyway, I'm even more interested in this tray now that I know it is part of a series. I've already started looking on Etsy and Ebay to see what the others look like. Some of them are pretty cool, so I'll be keeping my eyes peeled.
It also plays into an ongoing interest in the whole weird world of product marketing. Looking back, it seems a bit insane that a dollar box of soap would come with a free 14 inch metal tray. Plus, it's kinda random, no? What about a free sponge? Or, maybe some rubber gloves? Apparently in the world of mid-century product promos, rationality wasn't key. The now highly collectible Fire King line of dishes got a pretty low-brow start in life by showing up one piece at a time inside people's sacks of flour. "Oh look dear, we've got a new mug!" Strange. Of course, I thought AOL sending bushels of free CDs to every house in America in the 90s was way over the top and a bit out in left field as well.

I'm sure there is some sort of crazy product promo trend we're currently in the midst of, but I don't have any idea what it is. Google's not helping me either. If you have modern day examples, let me know.

No comments: