Monday, February 8, 2010

New Display--Trial Run

The Austin Flea went well this past Saturday. The Ghost Room is really such a nice, comfortable venue. Maybe I'll get down there one day to just sit and have a beer. 

I was allotted a bit smaller space for this show, so everything got pared down. I realized it was the first time I've displayed just a quarter of my stock. It felt kind of weird, but also kind of necessary.
I was psyched to have my new Chemcraft box finished in time. I think it looks pretty cool and it definitely functions even better than I had hoped. The ability to load up the jewelry at home, close the box, transport it and open it up ready to go is definitely a game-changer for me. Packing up at the end of the show also becomes a breeze. I even beat Natalie Tischler during tear-down at The Flea. Any of you out there that have worked a show with Natalie know she is the queen of great looking displays that set up and tear down at lightning speed. In defense of her epic loss, I'm pretty sure she was unaware of being in a tear-down race with me!

My groovy new display has also gotten me thinking more seriously about guerrilla trunk shows. Twice now I've brought my work to offices during lunch time at the behest of clients. The offices are small, but filled with women who are long on shopping and short on time. I pop in for 40 minutes or so and they all peruse my disorganized boxes of jewelry to see if there's anything of interest. It's a bit haphazard, but they seem to really enjoy themselves. I love getting a chance to focus on what people seem interested in and what gets passed by. After spending so much time alone in my work space, it's really valuable to see how other people react (or don't!) to the work.  I also get time for more individual interaction than a normal show would ever comfortably allow. So it's nice to get a chance to actually chat with people and, of course, it's a great opportunity to move out some of the ever-accumulating inventory. I'm thinking that a few more boxes like Mr. Chemcraft would simplify the process and be much more attractive for the audience.

Of course, I've already scoured google looking for similar boxes. I found another that I was totally coveting for this project and even posted about it on Facebook. In the end, I just couldn't bring myself to A. spend the money, or B. discard all the cool stuff that was still inside. Checking on it again, I think it sold. I'm a bit sad to have missed out, but at least now I don't have to obsess about it. Hopefully it went to a good home. I am definitely still on the lookout for more of these awesome hinged metal boxes. If you spot one, be sure to let me know!


Lynell said...

Looks great!

Susanne said...

Interesting, I was just at the gem show in Georgetown yesterday and a gal had a similar set up in wood, it looked like it was maybe an antique sewing cabinet, but I've only seen them in 2 pieces before. But the tin metal boxes are so perfect for you. Anyway, I also do jewelry and thought it was an amazing storage to set up idea. I have shutters for earrings but am now on the hunt for something deeper for necklaces. Btw, I just went to ebay (because I didn't know what a chemcraft box was), there's 2 pc. empty chem box on ebay for cheap!